Passion, ambition, strength, vision, determination and a true spirit of endeavour

Just some of the values that characterise Christophe Barriere-Varju and Team Rally Australia. We are looking for organisations who share these values and a desire to share in an extraordinary adventure, to join our team as sponsors.

Sponsorship packages range from just $5,000 to $75,000 per annum. Contact us for more information and how your company / product(s) will be exposed over a 12-month period of activities and media appearances.

Why sponsor Team Rally Australia?

The Dakar, the Sertoes Rally (Brasil) and the other races in which Team Rally Australia take part across the globe are exceptional sporting events with vast global television audiences.

As a Team Rally Australia sponsor, your brand will be associated with some of the world's greatest adventures.

The public will view your brand as a symbol of the spirit that drives us to challenge ourselves, to test our limits, to overcome hardship and ultimately to achieve.

Extensive Media Coverage

Through his achievements, Christophe has become the Australian face of the Dakar and international off road motorbike racing. For 2009, Christophe enjoys strong relationships with SBS television, Fox Sports television, Channel 10, ABC radio, 2GB, and 2SER radio. During the events in which he takes part, Christophe is the number one go-to person for Australian national television.

In 2007, in addition to his work with SBS, Christophe conducted live pre and post rally interviews on the sets of Fox Sports, as well as daily live updates from Africa during the race.

In the 2006 Dakar, TV Media coverage included a major feature SBS interview with John Baldock,  daily updates to SBS Toyota World Sport with live interviews with Les Murray.

Christophe is regularly featured in both mainstream sporting press and Australia's leading motorcycle magazines. He also enjoys extensive coverage by online media.

A national and international audience

Some figures:

* The Dakar attracts a daily television audience in Australia of approximately 3 million people.
* The Dakar is broadcasted across 189 countries reaching more than 300 million viewers worldwide.
* The Sertoes Rally is the second biggest race to the Dakar and is broadcasted across South America.

The sheer exhilaration:

Nothing beats the thrill of racing a motorbike in some of the world's harshest and most remote locations, of pushing through the limits of common human endurance.
Some people spend their lives wondering what could be, this is your chance to find out, to be part of it.

Public appearances & Motivational speaking

Christophe is available to his sponsors for public appearances and presentations to staff or even clients. He is an approachable and inspirational character who will be a credit to your brand.

For full details, get in touch with us on +61 403 444 101 (International) / 0403 444 101 (within Australia), or via the Contact Us page.